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Cross-media marketing
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21	FOR IMMEDIATE RELEASE September 9, 2014 Dentsu Acquires Exclusive Global Marketing and Media Rights for IAAF World Athletics Series from 2020 to 2029 Including the IAAF World Championships Add to Reading List Source URL: www.dentsu.com Language: English - Date: 2014-09-17 21:41:47 IAAF World Cross Country Championships Lamine Diack IAAF Continental Cup IAAF World Indoor Championships in Athletics IAAF World Indoor Championships Sports Athletics International Association of Athletics Federations
22	Ford Park/ SMG Media Contact: Linda Waggoner Director of Marketing & Sales Add to Reading List Source URL: www.fordpark.com Language: English - Date: 2014-10-15 17:52:55 Rebel TobyMac Christian music Cross Movement Records Hip hop Lecrae
23	1 Patterns in Cross-Media Interaction Design: It’s much more than a URL… (Part 1) Christy Dena School of Letters, Art and Media University of Sydney, Australia Add to Reading List Source URL: www.christydena.com Language: English - Date: 2014-07-01 05:21:16 Computing Crossmedia Multimedia Design Alternate reality game New media Interaction design Interactivity Cross-platform Marketing Human–computer interaction Visual arts
24	POINT-OF-VIEW JANET BALIS Janet Balis has extensive experience in cross-platform media. Prior to joining Betaworks, she was publisher of The Huffington Post. Janet has also run ad sales and Add to Reading List Source URL: www.mediacom.com Language: English - Date: 2014-02-27 12:01:14 Internet marketing Communication design Graphic design Narrowcasting Marketing Business Advertising
25	Case Study August 2011 Strategy and Investment Power Great Lakes Integrated’s Move into Cross-Media Services Add to Reading List Source URL: www.pageflex.com Language: English - Date: 2014-11-10 18:22:28 Cross-media marketing Marketing Digital press Web-to-print
26	Pageflex Persona Cross Media Suite Key Benefits y Add to Reading List Source URL: www.pageflex.com Language: English - Date: 2014-11-10 18:25:30 Human–computer interaction Information retrieval Personalization World Wide Web QuarkXPress Personalized marketing Adobe Flex Marketing Software Information science
27	The facts about DIGITAL VARIABLE DATA PRINTING Variable data printing (VDP) is a form of personalised digital printing which enables customised specific text, graphics and images in a single digital print run, resulting Add to Reading List Source URL: finsbury.com.au Language: English - Date: 2014-08-31 21:46:14 Documents Variable data printing Direct marketing Personalization Customer relationship management Advertising mail Sales Cross-media marketing Marketing Business Digital press
28	Excellence SALES AND SERVICE THE MAGAZINE OF TEAM LEADERSHIP NOVEMBER 2009 Add to Reading List Source URL: www.customerbliss.com Language: English - Date: 2010-02-05 16:34:32 Electronic commerce Business marketing Selling Business-to-business Internet marketing Cross-media marketing Online shopping Co-creation Database marketing Marketing Business Sales
29	A Forrester Consulting Thought Leadership Paper Commissioned By Videology Cross-Platform Video Advertising Accelerates Add to Reading List Source URL: www.videologygroup.com Language: English - Date: 2014-09-08 11:44:08 Television advertisement Media buying Criticism of advertising Youth marketing Advertising Marketing Business
30	Alignment of Cross-Media Metrics Betsy Frank Insights Horowitz Research February 26, 2015 Add to Reading List Source URL: www.researchexcellence.com Language: English - Date: 2015-03-10 12:05:39 Marketing mix modeling Business Customer engagement Audience measurement Broadcasting ComScore

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